Brands are built on stories. The way to get your business message across is by having a strong brand identity that is built on your values, skills and point of view. The Magician is one of the 12 brand archetypes that marketers use to connect with customers and get them to love their business. Below are some of the qualities strengths, skills and challenges of a Magician brand and suggested colours and designs that reflect the beauty of this brand personality. Remember to take the quiz and find out if you are a Magician or one of the other 11 brand archetypes in branding and business.